Play is one of the largest providers of telephony and mobile internet in Poland.

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The client wanted to improve the quality of cooperation between the regions and the headquarters in the area of customer support.  

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Selected representatives from the regions participated in an hour-long online ‘focus-group’ session in which they created visual narratives of how they saw cooperation.

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The representations and symbols allowed the main relationship ‘dynamics’ to be safely set out – and it showed the key issues. A one-minute video was made of each session.

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All 5 films were presented at a joint meeting. The stories appealed, even though they depicted some challenging issues. There was a lot of laughter and reflection, and ‘elephants in the room’ were shown in a light and accessible way. The solutions to the actual issues were clear too.

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The initial tension turned into a positive, open dialogue. The established action plan helped bring the company's values to life.

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'It was an eye-opener to realize how things are seen by our remote offices.'

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HR lead